PyeongChang Tourist Information

Hyoseok Cultural Village tour

Hyoseok Cultural Village tour Share


764-1 Wongil-ri, Bongpyeong-myeon




  • 1330 Travel Hotline : +82-2-1330(korean, English, Japanese, Chinese)
  • For more info:
    Gangwon-do, Translation Service : +82-80-840-0505(English, Japanese, Chinese, Russian, Spanish, German, French), AM07:00~PM22:00)



Hyoseok Cultural Village

The Hyoseok Cultural Village in Bongpyeong is a picturesque village that provided the setting for novel When Buckwheat Flowers Bloom. Pass by the watermill where Heo Saeng-won and the maid from the Seong family spent the night together and walk through the buckwheat field in full bloom, and you will arrive at the Hyoseok Cultural Village. The Lee Hyoseok Literature Hall exhibits the works and mementos of the novelist in chronological order. The Hyoseok Cultural Festival takes place here every September.


Hyoseok Cultural Festival

The Hyoseok Cultural Festival was designed to preserve and develop the spirit of novelist Lee Hyo-seok’s literary works. It takes place in September every year when the buckwheat flowers are in full bloom. The festival consists of an array of literary events, cultural events, and performances, as well as a costume procession of those dressed as the characters of the novel, hands-on buckwheat food making, arm wrestling contests, and folk games. The Bongpyeong Market from the 1930s has been perfectly restored and operates during the festival, creating a nostalgic fell.




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